How to correctly optimize the Title tag

One of the most important elements to optimize a website is the title tag or also called title tag . If the titles of your Web sites are not correctly optimized, it will be difficult for you to achieve the desired visibility in the search engines.

Optimizing the label of the titles is really simple and, in general, it usually generates appreciable differences in the results. In this sense, it is an element that you should take full advantage of.

What is the title tag?

The title tag consists of a fragment of HTML code that is located at the beginning of the <Head> section of the code of a specific site. Its structure is similar to the following: <title> Title of the Web page </ title>

This is the code that indicates what is the descriptive name of your website and is displayed in the browser tab. If you use a content manager (CMS) such as WordPress, it may be the first thing you enter when creating a new page or post . It refers to a field indicated as “document title”, “page title”, or only “title”.

Importance of the title tag

There are three main reasons why the title tag is very important:

Influences site visibility

Search engines take into account the various words that are displayed on the title tag. In this way, if you use a keyword in the title of the page, you may be able to get a better position than another site that does not have one. Including a keyword in the title tag is the most fundamental indicator at the page level , much more than if you included it in the content of the page.

Influences web traffic

The title tag, usually, is the link text shown on the search engine results page , which has a huge effect on web traffic. If you use a really attractive and relevant title, you are more likely to receive a greater number of clicks than another that is not.

Influences the dissemination of the page

In addition to the search engines, the various social networks use the title tag as a link text . If the label is good or relevant, it can help other users click on it to subsequently share the page.

For all these elements you will understand that having good title tags, besides being really important, is essential.

Create a good title tag

If you want to take full advantage of the title tag, it should describe clearly and concisely the content you offer on your website . Here’s how you can do it:

Includes relevant keywords

This tag is the most important place where you must include your keywords. Search engines use the words contained in this tag as the main indicators when identifying the most relevant sites in user queries. That is why, if you enter your keywords in it, the chances that you can appear in the first search engine results will increase significantly.

Use the proper structure

There are two ways to optimize the title of a given website based on best practices:

Primary and secondary keyword | Name of the site

Site name | Primary and secondary keyword

Using one way or another depends on, on the one hand, the complexity of the keyword for which you want to position your page, and on the other hand, the image you want to offer as a brand. Generally, the terms located to the left of the title have more influence on the search engine , which works if you compete for a hotly contested word. On the contrary, if you want to use an uncompetitive term, being the name of your site that makes the difference in the number of clicks, it is recommended that you leave the keyword on the right. However, with this structure keywords have less weight in search engines.

Limit the length

It is recommended that you use short titles . This is because, in general, search engines cut the titles if they are too long, since they have little space in their results pages, so you can not transmit your message completely to users. This can be avoided if your titles have a maximum length of between 60 and 70 characters.

There are free tools like SEO Mofo or that simulate how titles and descriptions will look in Google search results.